"We donate 10% of our profits to drinking water projects worldwide."
As I walked through the labyrinthine streets of Varanasi, a city with thousands of years of history on the holy Ganges, I was transported to a time before the digital age. Here, time slows down and the frenetic pace of modern life seems worlds away. In this ancient city, the advertisements are not fleeting images on brilliant LED displays, but masterfully hand-painted murals on ancient walls that tell countless stories. Each painted word and image is a testament to traditional craftsmanship, a living reminder of a time when skill and patience were paramount. This is the essence of street advertising in Varanasi, India - where every brushstroke speaks to the soul of the city.
